The Following Goal

There is much to learn when you think of the word "follow."

What do you immediately think of when you hear this word? Me? I directly think of Twitter and who I am following, as well as who I'm being followed by. The interaction you get from Twitter can create career connections, friendships, and so much information trading. It's important to remember to act professionally when engaging others on Twitter. You're being watched by millions no matter what you do. It's okay to have all the fun in the world on Twitter, but be wise, don't do something you won't want to be brought back up two years from now when you're being interviewed for that awesome position at that huge corporation you've been wanting for some time.

There's a lot of group chats to get in on. Use those has tags to not only find the chat groups but also to let others know what you're talking about.

"Who's watching this amazing this @NBA #AllStar game?"

This is a great example you can post. You're going to engage a great following on Twitter because, at the time of this post, the All-Star game is trending and popular on not only Twitter but on Facebook, and other networks.

I've had experiences when going in to an interview where an employee had asked me about a tweet I had posted even as soon as I was walking in the building. "Nervous, wish me luck." Just keep in mind that with social media, you don't have to be a celebrity or a politician to be in the public eye anymore. It's a simple process to undertake. But I also think it's something completely necessary to do when trying to utilize this tool.

You don't have to be the guy just talking about SEO or any analytic tools. I know plenty of people that work in the social media field who tweet often about SEO and Google Analytics, but also have a strong following of sports fans, book lovers, and coffee enthusiasts.

So when building your "following" it's important to stay true to who you are. You're utilizing a tool that can land you a great job, and you shouldn't stop there. Just because you get the job does not mean you should stop monitoring what you put out on the web. You'll be representing yourself for life. So do a good job! Who knows who could be watching when you post that next tweet!